Shopify B2B & Wholesale Solutions
Harnessing the Potential of Shopify & Shopify Plus for B2B and Wholesale Sales
Shopify Eksperdid is a Shopify Agency that boasts a rich reservoir of knowledge and expertise in conceiving, crafting, fine-tuning, and launching Shopify B2B and Shopify Wholesale stores that cater to a diverse array of industries. Our dedication lies in aiding B2B enterprises and partners in achieving their enduring strategic objectives and erecting an authentically robust wholesale ecommerce environment. We possess an extensive toolkit encompassing navigation, checkout, and shipping solutions, along with APIs and integrations, to empower B2B enterprises to realize their utmost potential and distinguish themselves in the marketplace.
Shopify B2B and Wholesale: What It Entails
Shopify offers multiple avenues for conducting B2B and wholesale transactions. One approach involves creating a password-protected commerce storefront, serving as an extension of the primary store. Alternatively, you can elevate your business and brand by tapping into Shopify’s dedicated B2B ecommerce channel for wholesale sales. Furthermore, Shopify now presents advanced B2B features that enable price adjustments and the provision of distinctive B2B experiences, all within a single store. These features encompass the ability to establish customized pricing for specific wholesale clients, bundle products, apply volume-based discounts, manage unique customer profiles, and offer specific products exclusively to B2B customers with wholesale accounts on the platform.
Why Choose Shopify and Shopify Plus for B2B and Wholesale?
Shopify and Shopify Plus serve as robust solutions for B2B and Wholesale operations, seamlessly integrating with your business processes. Leveraging the B2B channel can significantly simplify store management. Operating separate stores for your retail and wholesale business can be time-consuming. By consolidating them into one, the overall experience becomes more streamlined. If you opt for the native B2B features, you can manage a single store and adjust prices and the overall shopping experience based on the visiting customer’s needs.
Shopify's B2B and Wholesale Features: What You Need to Know
Shopify offers a wide range of features for Wholesale and B2B commerce that can benefit any merchant. If you’re just starting to sell to businesses or your existing store doesn’t yet justify the $2000 monthly price tag for the Shopify Plus plan, there are several options to begin selling products with B2B functionality even without Shopify Plus. Here are some of the features available with Shopify’s B2B and Wholesale functionality:
- Single Store with Unique B2B Features (Shopify B2B): Manage products, collections, and pricing options for different customer lists and profiles, all within one store using the Wholesale Pricing Manager.
- Dedicated Wholesale Store (Wholesale Channel): Create a separate multi-store location exclusively for wholesale products, separate from your B2C or DTC store.
- Exclusive Discount Codes: Generate discount codes that can be distributed to wholesale customers or specific clientele.
- Volume-Based Discounts: Reward B2B customers with discounts based on the volume of their purchases.
- Custom Pricing: Set unique prices and price lists for various B2B customers.
- Net Payment Terms: Provide payment terms that allow customers to pay as they typically would.
- Integration with Handshake Marketplace: Seamlessly integrate with the Handshake marketplace.
- Large Order and Credit Limit Management: Effectively manage large orders and credit limits.
- Unique Checkout Experience: Offer B2B customers a customized checkout experience with NET payment terms.
- Shopify Hosting and Security: Benefit from Shopify’s hosting and security features for both DTC and B2B customers.
- Wholesale-Ready Storefront: Unlock a storefront ready for wholesale buyers using B2B apps.
However, there are many advanced capabilities offered by the Shopify Plus program and the dedicated wholesale channel. If you’d like to see a demo of the setup or B2B platform, please don’t hesitate to reach out.
The following factors should be taken into account before commerce merchants decide to utilize B2B in their operations:
- For access to B2B functionalities, new customer accounts must be created.
- Because Shopify B2B is new functionality, certain third-party applications may not have been updated to support it yet
- Subscriptions cannot be implemented with B2B.
- There can only be up to 500 line items in any order. If an order consists of more than 500 different products or variants, it will be rejected from the wholesale system.
We also advise you to consider whether you feel you need an entirely separate storefront experience for your customers or whether pricing and product changes via your existing store are enough to manage the B2B side of your business.
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