When considering international sales with Shopify, you can either operate through a single store or opt for a dedicated Shopify store for each global region you wish to target. There are several important factors to take into account when adopting the multi-store approach for international sales with Shopify.

Firstly, having an individual Shopify store for each country or region grants you full control over every aspect when setting up that particular store. This means you can offer completely unique product ranges effortlessly when you segregate your international selling strategy. Another significant advantage is the ability to maintain absolute consistency in the content and messaging of each store. You can run entirely distinct campaigns, use different imagery, and adopt various styles based on the specific international market you are targeting. Many merchants prefer to adjust the tone of voice to cater to a particular international audience. While technically possible to manage unique products and content from a single store, it can become cumbersome and challenging to oversee when mixed within a single Shopify account. It’s important to note that you can run multiple non-Plus stores and utilize geolocation technology to redirect users based on their location. However, Shopify Plus includes up to 9 additional stores at no extra cost.